Growing up as the child of immigrant parents, I've always been driven to build something meaningful.

I grew up in a small city (Borås) in Sweden as the kid who could never sit still in class. Thank you to all my classmates and teachers for surviving with me. I later tried the corporate path because I thought I had to but with ADHD and a dyslexic brain, I never fit into that box. I was always the person that wanted to create.

Clothing and design became my way to express myself. The only place where my ideas actually made sense. But even with help from family working in fashion, finding the right pieces was always way too hard.

In late 2024 I started sketching ideas. Almost one year later I teamed up with two friends and we built Favora. A smarter way to browse and discover clothing. A platform that understands you. A place where what you wear feels like you.

Getting dressed should be fun. Favora is here to make that happen.

Cheers,
Anton