Last Revised: May 26, 2026 · Version 2026.05
This Privacy Policy describes how and when Favora, Inc. ("Favora", "us", "we") collects, uses, shares and protects the personal information ("information") of our users ("you" or "User(s)") when you use the services on our website and our mobile app (the "Site"). Favora receives your information through our website and our mobile app (the "Services" or "Favora"). You also may access linked pages, blogs, features, reviews and other content (collectively the "Content"). When using any of our Services you consent to the collection, transfer, storage, disclosure and other uses of your information as described in this Privacy Policy.
This policy covers the handling of personal data that Favora gathers when you access the Services and/or use the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal information.
We may collect and store the following types of data and information when you use the Services:
We collect information that is anonymous and not identifiable with you ("Non-Personal Information"). In this case, we don't know the identity of the User from whom we have collected Non-Personal Information. Non-Personal Information that is collected is made up of technical information and also behavioral information, that may include such things as the browser being used, the operating system of the device, the length of time the User was on the Site, user activity on the Site, etc.
We also collect information that is identifiable with Users ("Personal Information" or "PII"). This information may identify a particular individual or it may be of a private or sensitive nature. This type of information is made up of personal details provided voluntarily by Users (including your name, email address, account identifiers, product preferences, uploaded images, search queries, feedback, and other information you choose to provide to Favora).
Certain information from you is necessary in order for the Site to operate properly. Your login credentials (such as your username and email) allow us to personalise the Site for your use and to improve your experience on the Site. You acknowledge and agree that when you provide Personal Information to us that you do so voluntarily. You also acknowledge and agree that we may maintain such Personal Information in a database(s) which will be kept in compliance with applicable laws and regulations.
We keep personal information no longer than is legally permissible and we delete Personal Information when it is no longer needed as provided in this Policy.
When you register on the Site we collect Personal Information from you. This Personal Information may include your name, username, email address, account authentication information, product preferences, search prompts, saved items, uploaded images, feedback, IP address, browser information, and other information you provide to us in order for us to provide the Services to you. We may also keep records of contacts and communications that you have with us. You may decide not to provide to us certain information but then your ability to fully interact with our Services and take advantage of the features we offer may be limited.
Our Services automatically collect information about User's use of the Site. This includes frequency of visits, number of visitors using our Services, pages viewed, features used, product interactions, search activity, device and browser information, IP address, and similar usage data. For signed-in users, analytics and diagnostics data may be linked to your account identifier and email address so we can understand product usage, troubleshoot issues, and support Users.
We use session replay and similar diagnostic tools to record how Users interact with the Services, such as clicks, taps, scrolling, navigation, screens viewed, and interface behavior. We use this information to debug problems, improve usability, and understand how the Services perform. We also automatically receive and record information on our server logs from your browser. This includes cookie information (see Use of Cookies below) as well as your IP address.
Communications You may receive from us "sale alerts" and other updates and marketing emails that describe new products and events that may be of interest to you, depending on the settings in your notification settings. You may opt out from receiving promotional emails by clicking "unsubscribe" in the link we include in these emails. Please note that you cannot opt-out of certain service, administrative, security, or account-related communications.
We receive information about your mobile phone or device when you use our app or access Favora on a mobile device, such as device type, operating system, browser or app version, and IP address. We do not ask for or collect precise device location. We may infer approximate location from IP address for security, analytics, infrastructure, and legal compliance purposes.
If you upload images to Favora, we store those images using our storage provider. If you explicitly submit an uploaded image to an AI image search or similar AI feature, that image and related request context may be sent to our AI service providers so they can process the request.
We may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. If you delete or choose not to accept cookies from the Services, you may not be able to use the features of the Services to their fullest capabilities. Persistent cookies allow us to track your interests to personalise your experience on the Site. By using the Site and our Services, you consent to the use of cookies as described in this Policy.
The cookies we use gather and store information on your device. We can then tell you apart from other Users of the Services, and we can automatically activate certain features for you. For example, if you leave items in your shopping cart without buying them, we can track and store this information so that you do not have to put the items in your shopping cart again. If you wish to change your cookie settings you may do so. You may block your acceptance of cookies, or receive a warning before a cookie is stored, or erase cookies from your device's hard drive. But please know that your use and experience of the Services may be impacted if you do erase or block cookies.
We may use the following types of cookies:
You may block the use of cookies using the setting on your browser. Your browser should have a feature that instructs you how to do this. But you may not be able to access all or parts of the Site if you block all cookies (including strictly necessary cookies).
We use the information we collect in a variety of ways to improve and support the Services and our business operations and to enhance your experience and the experience of other Users on this Site, including:
Information you provide to us may be stored and processed in the United States, the European Union or European Economic Area, and other locations where Favora or our service providers operate. Where required, we use appropriate safeguards for international transfers of personal data.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We share your Personal Information only as described in this Policy.
We disclose personal information to service providers, processors, contractors, and other recipients that help us provide the Services. Some of these recipients process personal information on our behalf, while others, such as authentication providers you choose to use, may process information under their own privacy policies. We require service providers that process personal information for us to use it only for the services they provide to Favora and to protect it consistent with this Privacy Policy and applicable law.
Depending on how you use Favora, the categories of personal information disclosed to these recipients may include identifiers, contact information, account and authentication information, device and browser information, IP address, internet or other electronic network activity, search queries, product preferences, saved items, uploaded or generated content, support or feedback messages, operational logs, email delivery data, and inferences used to provide recommendations or personalisation.
We work with brand partners ("Brand Partners") so that we can offer you a variety of choices of products through the Services. Favora does not sell products directly, process payments, or fulfil orders through the Services. If you choose to buy a product, you do so through the applicable Brand Partner, retailer, or third-party site.
We do not provide Brand Partners with identifiable user data such as your email address, user ID, profile, saved items, purchase intent, or click history. We may share aggregated or anonymised insights with Brand Partners so that they and we can understand product interest and improve the Services. If you visit a Brand Partner or retailer site, that site will process your data in accordance with its own privacy policy.
Favora may use analytics and other third party data collection and analysis services that assist us in the improvement and optimisation of our Site, including PostHog and Vercel Analytics. These services help us understand product usage, replay sessions for debugging and usability analysis, measure performance, diagnose issues, and improve the Services. Where these providers make privacy choices or opt-out tools available, you may use those tools directly. We are not responsible for the content or privacy and security practices and policies of third-party sites or services.
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as those terms are used under California privacy law. We also do not use third-party ad networks, retargeting pixels, or affiliate tracking to track you across other apps or websites for targeted advertising.
Favora may employ other third parties to assist us in connection with our Services and we may need to share User information with them to do so. Favora gives its agents the right to use personal data from Users only in order to assist us in serving you through Favora and for no other purpose.
User profile information including your username and other information that you enter ("User Information") may be displayed to other Users to facilitate User interaction with the Services. Personal content and information that is visible to other Users as well as personal content and information that you voluntarily disclose on public areas of the Site can be viewed, collected and used by others. Such content that you submit to the Site may then be viewed by members of the public.
As part of your use of the Services, you will receive email and other communications from us relating to feedback we receive from you. You acknowledge and agree by submitting User feedback that Favora may send you emails and other communications that relate to your feedback. We also may need to send you certain service announcements and administrative messages. All of these types of communications are considered part of your Favora account, which you may not be able to opt-out from receiving.
Favora may choose to buy or sell businesses or assets. In these types of transactions, User information is typically one of the business assets that are transferred. Also, if Favora's business (or substantially all of its assets are acquired, or in the unlikely event that Favora goes out of business or enters bankruptcy, User information would be one of the assets that is transferred to or acquired by a third party. You acknowledge and agree that such transfers may occur, and that any acquirer of Favora may continue to use your Personal Information as set forth in this Policy.
We also reserve the right to access, read, preserve, and disclose any Personal Information as we reasonably believe is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to User support requests, or (v) protect our rights, property or safety, our Users and the public. This includes exchanging information with other companies and organisations for fraud protection and spam/malware prevention.
Your account information is protected by a unique identifier or unique access for your privacy and security. You need to prevent unauthorised access to your account and Personal Information by protecting your authentication methods and limiting access to your computer, mobile device or other device.
We seek to protect account information to ensure that it is kept private, but, we cannot guarantee the security of any account information. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time.
Favora stores all of our information, including your IP address information, using industry-standard techniques. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security and we do not guarantee that such techniques will prevent unauthorised access to Personal Information or other information about Users that we store.
The Site may link to other sites. Please know that these other sites have their own privacy policies and/or practices. You should review and understand the privacy policies and practices posted on those sites. This Policy only governs information collected while using our Services.
Favora maintains appropriate safeguards to ensure the security, integrity and privacy of the information you have shared with us. Also, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal data.
If you are a registered User, you can access and edit information associated with your account by logging onto the Site.
If you are a resident of or located within the EU or European Economic Area ("EEA"), you have certain additional data protection rights under the General Data Protection Regulation ("GDPR"). These rights include:
Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the personal information we collect and the specific context in which we collect it.
We may process your personal information because:
Favora may disclose your personal information in the good faith belief that such action is necessary to:
Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
If you are a resident of the EU or EEA, you may initiate a request to access, reject, correct, restrict, or erase your personal information, or where you may initiate a request for transfer of your personal information or initiate a request that we refrain from sending you marketing information by sending us a request at legal@favoraa.com and write "GDPR Request" in the subject line.
If you decide to delete your account, you may do so by emailing us at legal@favoraa.com. When you request deletion, most account data is deleted promptly. Some remaining records, such as data in backups, logs, security records, provider queues, or operational systems, may be deleted in the following days or otherwise retained only as permitted or required by applicable law, such as for security, fraud prevention, legal compliance, or legitimate business recordkeeping.
When you register for an account on our Site, you consent to receive certain communications from us. If you do not want to receive these communications, you may opt out using the mechanisms we provide you within the User Settings portion of the application (see the Communications section above).
We do not intentionally gather personal information from Users who are under the age of 13. If a child under 13 submits personal information to Favora and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at legal@favoraa.com
Favora reserves the right to change this Policy from time to time. If we make substantial changes in the way we use your personal data, we will notify you by posting an announcement on the Site or sending you an email. Otherwise, all other changes to this Policy are effective as of the stated "Last Revised" date and your continued use of the Site and/or the Services after the Last Revised date will constitute your acceptance of, and agreement to be bound by, those changes.
If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to legal@favoraa.com. We will make every effort to resolve your concerns.