Brand technical brief
How Favora scans, indexes, and refers product traffic.
A Favora indexing robot visits source product pages, extracts relevant product and image information with AI, normalizes it for search, surfaces products in Favora, and directs users back to the merchant.
3. AI record Normalized product fields searchable index + image referencesInformation flow
A Favora indexing robot visits the source page and builds a product record.
Favora scans a brand or retailer product page, interacts with the page as needed, extracts visible and structured product information, and uses artificial intelligence to parse it into a normalized format for search.
- The source page remains the canonical place for product facts, images, and purchase.
- AI extraction turns page content into normalized fields such as brand, title, price, size, color, availability, and URL.
- Favora surfaces the product in discovery results and directs users back to the source page.
Image references
Source images stay hosted by the brand or retailer.
Favora records image references so products can be recognized and surfaced. When a user views a result, the image request goes to the source host directly or through an optimization proxy/CDN for resizing, delivery, and light caching.
- The brand or retailer image host remains the source for the image asset.
- Proxy/CDN handling is technical delivery infrastructure, not permanent catalogue image storage.
- Image references can support search, similar-item matching, and product recognition.
Matching
Search starts from interactions and surfaces matching products.
A user can search with text, an image, natural language, saved items, closet context, clicks, or other app interactions. Favora turns those signals into intent, matches them against normalized records, and surfaces products with merchant links.
- Interactions become intent signals for retrieval and ranking.
- Structured fields and visual/semantic signals are matched against the normalized product index.
- Every surfaced product retains the source URL so the user can be directed to the merchant.
Brand controls
Brand requests use a separate formal path.
This page explains the technical flow. Formal requests, including removals, corrections, image concerns, and representative contact, remain on the legal notice page.
- Removal can cover a full brand, catalogue, product subset, collection, or domain.
- Specific notices can target incorrect attribution, stale pricing, or a product listing.
- Commercial partnerships remain optional and separate from index inclusion.
Separate from legal terms
Operational overview here. Formal notices stay separate.
Brands, rights holders, and legal representatives should use the legal notice for formal requests. Commercial partnership conversations are handled through a separate channel.